AeroINK Aerial Marketing

Aerial Marketing
AeroInk Aerial Marketing Services specializes in developing high-impact aerial marketing programs using hot air balloons in the metropolitan Phoenix area. With its combination of excellent balloon-flying weather, demographically diverse population, and plethora of national sporting events and conferences that visit the nation's fifth largest city, Phoenix presents the perfect environment to reach target audiences using aerial marketing. WHY USE AERIAL MARKETING? Aerial marketing leaves a lasting impression: While only 25% of one study’s participants could name three billboards they had seen, *96%* of participants could name three balloons they had seen *several years* after they had seen them. More than 50% of people surveyed would stop their car to watch a balloon in flight, 33% would snap a photo, and 15% would follow to see where it would land. Hot air balloons are mobile and can be used at store openings, public events, community relations events, and other promotional opportunities across a metro area or across the U.S. An effective aerial marketing program will use various types of balloon-oriented appearances including: High Impact Freeway Flights Evening Glows Client Entertainment and Employee Incentive Flights Tethered Rides
High Impact Freeway Flights One way to reach various segments of the population is to grab their attention when they are in their cars. The average Phoenician spends approximately 25 minutes on his/her one-way commute. A hot air balloon flying over the freeway provides the daily commuter with some excitement and the brand with maximum impact. Maricopa County Highway System: ● More than 200 miles of flyable freeways ● Approximately 50 additional miles proposed / under construction ● Freeway congestion provides captive audience! Average Daily Vehicle Traffic: ● 1-17 and Indian School: 205,000 ● US 60 and Alma School: 190,000 ● SR 51 and Highland: 164,000
	Evening Glows A glow is simply inflating and lighting up the balloon on the ground at night. As colorful as they are during the daytime, balloons are simply spectacular during glows, especially when their designs use certain color combinations. A large number of balloons glowing can take your breath away. Glows tend to attract huge crowds because they allow the public to get close to these exotically beautiful balloons. Many communities host balloon glows as a part of their holiday or seasonal celebrations. An effective aerial marketing campaign will include participating in community balloon glows, but can also use glows at other non-balloon events. For instance, a store open after dark may use an eight-story balloon to attract attention to a special sale or grand opening. Or a balloon might glow next to a night-time outdoor concert. AeroInk Aerial Marketing Services will work with you to determine the events that would provide maximum impact for your aerial marketing message.

Client Entertainment & Employee Incentive Flights Do you normally entertain clients or potential clients with sports tickets or VIP passes to certain events? If so, inviting these same clients to ride in a hot air balloon sporting your logo can provide a unique experience that leaves a lasting impression. The flight may even be conducted during a balloon rally features scores or hundreds of balloons, magnifying the effect. The hot air balloon can also be used to provide incentives or perks to your employees. A ride in the hot air balloon could be the prize for Employee of the Month or Employee of the Year programs. Also, if you're looking for a fun and effective team building exercise, your employees can crew on the hot air balloon, assisting in the inflation and deflation of the balloon under supervision of the pilot and crew chief.

		Tethered Rides Tethered rides allow a balloon to float approximately 100 feet into the air, providing guests an opportunity for a unique experience without free-flight. Providing tether rides in your balloon can spread goodwill to hundreds of people at a single location. Tethered rides can be used to draw more general public to store openings or other promotional events. Press releases can be sent to the media regarding the opportunity for the general public to ride in a hot air balloon; generating more publicity not only with the announcement, but also with the possibility that the press may cover the event. Free tickets for tether rides can be given out through local radio stations for even more free publicity.

All photos copyright AeroInk Incorporated
AeroInk Incorporated ♦ P.O. Box 28362 Tempe, AZ 85285 ♦ 480-736-1445